newfront Archives - Event Marketer

Posts tagged with ‘newfront’

June 1, 2018

Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...

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