EventMarketer Archives - Page 65 of 71 - Event Marketer

Posts tagged with ‘EventMarketer’

May 2, 2017

How Buick Engaged Fans at the NCAA Final Four Tournament

To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It...

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May 1, 2017

School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour...

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April 28, 2017

Coachella 2017 Roundup: Experiences in the Desert

Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the...

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April 27, 2017

Experiential In… Chicago

This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,

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