EventMarketer Archives - Page 66 of 75 - Event Marketer

Posts tagged with ‘EventMarketer’

May 23, 2017

Propel Adds Live Music to its Co:Labs Fitness Events

Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the...

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May 22, 2017

EMS 2017: American Express Offers Eight Tips for Success in Live Events

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...

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May 18, 2017

Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...

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May 17, 2017

Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella

As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...

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