Travel/Entertainment Archives - Event Marketer

Travel/Entertainment Archives - Event Marketer

February 9, 2017

Ringling Bros. App Spawns a Tech-Fueled Circus

The Ringling Bros. and Barnum & Bailey Circus has come a long way since it began entertaining families 146 years ago. But with the introduction of its new mobile app in July, “The Greatest Show on Earth” is now a tech-fueled experience that turns audience members into active participants. In an effort to reimagine the...

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August 24, 2016

National Park Campaign Targets Diverse Millennials

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation...

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May 10, 2016

Oneworld Boosts Awareness with Travel Stations

Oneworld needed to inform its frequent fliers about what the brand does for them every day, so the company set up a series of Travel Stations at key airports across Europe from September to December. The installations offered free travel-related lifestyle content and information about Oneworld to business and leisure travelers via surface computing touchscreen...

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December 28, 2015

Electronic Arts Visits Malls to Connect with Families

For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...

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December 23, 2015

Comedian Blogs from AirTran Airways for Several Days

Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay...

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