Industry: Travel/Entertainment

Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay […]

This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating […]

In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine Dragons, one of the hottest bands on the planet. The big idea was a fully integrated, never-been-done-before program in partnership with […]

The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie […]

It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it off took 20 months of planning, 850 full-time workers, and 8,500 volunteers. (And then, 16 days later, there was […]