Industry: Travel/Entertainment
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Ubisoft Comic-Con Experience Recreates French Revolution
History buffs are well aware of the chaos and brutality of the French Revolution. Now, thanks to the Assassin’s Creed Experience, attendees at Comic-Con got to participate in an obstacle course that replicated the look and feel of 18th century Paris and learn how to move like a true assassin, achieving the same sort of […]
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Texas Spurs Tourism with Gamification
If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to […]
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Carnival Gives New Ship a Rousing Media Launch
To support the launch of its Carnival Magic ship, Carnival Cruise Lines knew it needed to create a splash in the port city of Galveston, Texas, that would create a wave of publicity nationally. So the brand invited travel, cruise, local and national publications, in addition to travel agents, consumers, investors and VIPs to a […]
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SXSW Puts Bodies in Motion with Gesture-Based Tech
What better way to kick off the inaugural SXSW Gaming Awards in Austin, Texas, than with an interactive game that had the audience at Dell Hall in the Long Center swinging their arms left and right as they directed a Pac-Man-like character through a maze on a large screen onstage—and having a great deal of […]



