Spirits/Alcohol Archives - Page 3 of 14 - Event Marketer

Spirits/Alcohol Archives - Page 3 of 14 - Event Marketer

August 26, 2016

Absolut Uses Biometric Data to Unlock Engagements

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...

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August 25, 2016

Stella Artois Hosts a Multisensory Dining Experience

Stella Artois gave Torontonians all the feels last fall with a multisensory experience aimed at building its image as a premium beer brand. Targeting adventurous foodies, ages 25-34, the brand partnered with some of Toronto’s biggest artists to create the Stella Artois Sensorium—a hands-on, share-worthy dining experience that stimulated attendees’ sense of touch, sight, taste,...

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August 23, 2016

Brewmasters Drive Budweiser’s Summer Festival Tour

To emphasize among foodie millennials obsessed with craft beer that Budweiser is made with just as much passion and care, or,“Brewed the Hard Way,” as the tagline states, the brand turned to something equally simple and satisfying: burgers. The Bud & Burgers Tour hit the summer’s hottest music and food festivals in 2015, and paired...

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May 10, 2016

Miller’s Mobile Lounge Draws Young Beer Drinkers

Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...

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April 28, 2016

Dos Equis Builds Buzz with Quirky Circus Show

Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...

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