Industry: Spirits/Alcohol

Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta promoted with #CincoAtHome that scored $1 for the Restaurant Employee Relief Fund for every viewer that tuned into the […]

A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable […]

Santa Margherita’s Follow the Vine experience was a dramatic grapevine maze where attendees discovered tasting notes, flavor pairings and brand experiences around every corner. A key touchpoint was a seven-minute, 360-degree film experienced in a geodesic dome theater where a multi-projector immersed the audience in footage that told the brand’s story. Santa Margherita blended software, […]

Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and […]

Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue), […]