Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants - Event Marketer

Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants - Event Marketer

Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants

2020 EDTA Best Live Stream Event_Corona_Silver
Brand: CONSTELLATION BRANDS
Agency: COGENT WORLD
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST LIVESTREAMING EVENT
Year: 2020
Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta…
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