Industry: Spirits/Alcohol

Michelob ULTRA is a beer brand that markets itself toward a healthy and active lifestyle target, a challenge considering you don’t drink beer while exercising (or do you?). But Michelob ULTRA has found an inroad for engagement by creating inspiring fitness events where its beer is the sweet reward at the end. Events have included […]

Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to […]

WHY THE JUDGES LOVE IT: If there is one color that gives off good vibes it’s yellow. Paired with porch swings, you’ve got a pretty comfortable setup that just screams, “Come, sit down for a while, and crack open a cold beer.” No, this was no ordinary beer garden. Pacifico at BottleRock, an upscale music […]

WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from […]

WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters […]