College/campus marketing Archives - Event Marketer

College/campus marketing Archives - Event Marketer

July 13, 2017

BET Brings a Multi-Pronged Strategy to HBCU Campuses

How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set...

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December 28, 2016

Tenneco’s Think Hubs Drive Three-Year Mobile Tour

Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...

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August 23, 2016

Target’s In-Store Shopping Events Draw Millennials

It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated...

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August 22, 2016

Old Spice Urges Students to Make a ‘Smellmitment’

Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select...

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January 4, 2016

Target Back to College Shopping Event Gets High Marks

To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided...

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