Type of Event: College/campus marketing

How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set […]

Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the […]

It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated […]

Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select […]

To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided […]