College/campus marketing Archives - Page 3 of 7 - Event Marketer
One Campaign Encourages Students to Help End Poverty
To educate and engage college students about how they can help end global poverty, hunger and disease, the One Challenge Campaign hit campuses nationwide to see which school could put in place policy changing actions to aid in the cause. The winning school was rewarded with a free on-campus rock concert. The One Campus Challenge...
L’Oreal Cleans Up on College Campuses
L’Oreal Paris gave away facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach, the Go Beyond Clean College Campus Tour hit 10 campuses over six weeks. “The objective is to create an on-campus experience that builds trial and awareness,” says...
New Balance Takes College Campuses by Storm
When it comes to marketing, New Balance used to be low-key, eschewing splashy ads and million-dollar endorsers favored by big spenders Nike and adidas. Who needed all that, when the brand enjoyed a loyal following among serious runners who favored its comfortable shoes, width sizing and performance features? But in 2008 the quiet company shook...
Target Pop-Ups on Campuses with Personalized Interactions
To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...