Augmented reality Archives - Event Marketer

Augmented reality Archives - Event Marketer

February 3, 2017

EMC Unleashes a Tech Extravaganza to Address Data

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....

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August 24, 2016

Intel Turns Keynote into Tech-Fueled Extravaganza

Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...

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August 23, 2016

Audi Activates a Multisensory ‘Experience Walk’

Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...

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August 22, 2016

Hyundai Hijacks Super Bowl with Three Fan Experiences

To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold wrapped vehicles delivering social media-driven surprise and delight engagements to fans all over San Francisco. Three unique fan experiences—the NFL...

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March 9, 2016

Azerbaijan Highlights its Heritage with Digital Media

To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital,...

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