Augmented reality Archives - Page 2 of 11 - Event Marketer
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...
AT&T Uses Volumetric Scanning to Introduce ‘Friends’ Fans to its 5G Network
The 25th anniversary of “Friends” gave AT&T a chance to tap into a cultural moment to introduce its newest 5G network, which improves the speed of streaming and sharing content. Within a Guinness World Record-breaking Central Perk set replica, the brand created full volumetric scans of fans, then quickly delivered a video to their phones...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one...