Photo Gallery

Photo Gallery

September 15, 2014

Microsoft Hits The Streets At MLS All-Star Game

Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with...

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September 5, 2014

EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA

One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever,...

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August 20, 2014

Esquire Network Offers Shaves At Outside Lands

Esquire Network activated its first-ever music festival sponsorship at this summer’s Outside Lands festival in San Francisco, which ran August 8 to 10. The “Sip & Shave” activation, as it was called, was designed to bring a bit of the brand’s exclusive, premium feel into the festival atmosphere while providing a moment of luxury for...

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August 14, 2014

A Night In White: The PopUp Dinner Brooklyn

On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp Dinners are the love child of Hand Made Events, a company that started in 2011 in Northern California with a...

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August 14, 2014

Pandora Treats Music Fans At The Santa Monica Pier

On Aug. 9, Pandora took over part of the Santa Monica Pier for a show by Magic!, Rita Ora and Iggy Azalea. The brand offered free admission exclusively to fans they knew were interested in those acts. In between introducing the performers, Tommy Page, vp-artist and brand partnerships at Pandora, told EM that the shows,...

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