Photo Gallery

Photo Gallery

September 14, 2015

Bonnaroo Photo Tour: Take a Spin Around the Farm

Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in Manchester, TN, the Bonnaroo tradition of happy, open, hot (scorching hot), humid, dirty, funny, tasty, community-building, eye-opening and, most importantly, ear-opening experiences is still going strong. Founded and produced by New York City-based Superfly, the festival attracts a solid roster...

read more

September 10, 2015

Citrus in the City: Sanpellegrino’s Sampling Grove

To bring its “The Life Deliziosa” campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience Aug. 25 and 26 in New York City. Located in Flatiron Plaza, The Grove was open for six hours each day and offered sampling, lounging and activities. Check out the full story here.

read more

August 28, 2015

Inside the Friskies Create & Taste Kitchen

Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and donations for...

read more

August 26, 2015

Inside Amstel’s Battle of the Burger Food Strategy

It was a hot August night in New York City, but that didn’t deter Event Marketer or the other 2,500 people who showed up at South Street Seaport to eat, drink and mingle at Time Out New York’s Battle of the Burger, which was sponsored by Amstel Light. As the official beer of the event,...

read more

August 11, 2015

Why Bonnaroo’s Signage Appeals to Millennials

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding,...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2018 Access Intelligence, LLC – All Rights Reserved. |