White Papers
2014 Trend Tracker
The third annual list of the top 50 trends impacting trade shows and events this year Event marketers are upgrading their experiences, focusing on amplification, engagement, design and measurement in 2014. Social media continues to get injected into live events—and interactive technology is everywhere. The industry is pushing to both reinvent their events as well...How to Harness the Power of ‘Second Screen’
New White Paper Details Tips and Strategies for Transforming Personal Devices into Powerful Devices for Live Engagement Living in the digital age means that pretty much everything we watch and read—TV shows, newspapers, books, magazines—is available everywhere, all the time. Content appears seamlessly on our TVs, smartphones, tablets and laptops as we multitask. Our smartphones...Kickstarting the Conversation Continuum
How to leverage social and digital media to transform one-time, one-way brand experiences into a year-round relationship-building platform Are you settling for a short-term engagement with your event audience, or are you building a strategic, long-term relationship with endless opportunities for interaction? When digital platforms are fully integrated with live events, they have the power...Picking the Ultimate Pop-up Location
Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. Indeed, finding the right location can be the most important challenge agencies face when creating pop-up retail programs. A footprint...The Power of Pushing Trial
When it comes to sales, nothing works better than trial—getting the product into consumers’ hands and having them see it, touch it, try it out. Whether you’re selling bubblegum, the latest smartphone or a hip, eco-friendly car, bottom line, trial pushes consumers further down the sales funnel toward purchase. Yet, for all of its effectiveness,...Bring Some B-to-C Sizzle to Your Next B-to-B Event
B-to-B events have gotten a bad rap over the years, but in many ways, they’ve earned it. Home to boring PowerPoints, chicken dinners and preachy booth demos, trade shows and conferences in years past seemed to have been stuck in a rut of the same old, same old. But thanks to some enterprising brands and...Top Tech Trends to Bet on in 2014
A full forecast of the New Year’s most mission critical tech trends for event marketers—plus more than 20 tips on how to master them As the innovation cycle for new technologies gets shorter and shorter, the adoption rate for those same technologies among event marketers gets faster and faster. But the trick with all of...Strategic Location Scouting: A Five-Point Checklist
A well-strategized location can not only boost the mass awareness generated by your campaign, it can cut through clutter and make connections with the right target consumers at the right time and in the right “language” that’s relevant to them. Here, the expert planners and strategists at City Eventions offer a five-point checklist of questions...Bad Meetings Suck. (But they don’t have to.)
Event attendees today more than ever are yearning for more connected, social, digital and empowered meeting experiences.In this paper you will get tips, insights and actionable strategies on: • The top 10 trends driving change across the industry • How to leverage the power of the paperless event experience • Smart, unconventional tips for increasing...