White Papers

January 15, 2015

2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events

The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...

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January 15, 2015

14 Ways To Get Food And Beverage Brands Into The College Market

College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want to consume food and beverage products that don’t slow them down and add value to their lives—from brands that cater to their on-the-go lifestyle. For the first time, a white paper dives into this segment. Download...

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September 30, 2014

25 Tips for Activating the 2014 Holiday Season

Event Marketer’s First-Ever Guide to Keeping Holiday Campaigns Engaging, Relevant and Extra Experiential Produced with Encore Nationwide. Insights Presented by Agency All-Stars from: Fluent, Grow Marketing, Match Action, Source Marketing and Switch   The most powerful spending quarter of the year is upon us—are you ready? There’s no other time of year when consumers are more engaged with...

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July 22, 2014

The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences

How to Create More Impactful Digital + Live Engagements As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly...

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July 15, 2014

How To Leverage Instagram, Snapchat And Vine In Events

New White Paper Introduces the New Power Trio of Social Media and Details How They Work, Who Uses Them and How to Make Them a Part of Your Event’s Social Strategy. Plus, Tips on How to Hashtag Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes...

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