White Papers

May 17, 2015

The Event Marketer’s Guide to Virtual Reality

There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll...

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April 8, 2015

Igniting Conversations And Boosting Networking

Studies continuously confirm that the two main motivators of event attendance are education and networking. Attendees are continuously trying to improve themselves by getting an edge in their chosen field, and rubbing shoulders with people who can help them. Providing an environment that nurtures quality encounters and encourages people to achieve their goals is key...

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January 15, 2015

2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events

The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...

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January 15, 2015

14 Ways To Get Food And Beverage Brands Into The College Market

College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want to consume food and beverage products that don’t slow them down and add value to their lives—from brands that cater to their on-the-go lifestyle. For the first time, a white paper dives into this segment. Download...

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February 6, 2014

2014 Trend Tracker

The third annual list of the top 50 trends impacting trade shows and events this year Event marketers are upgrading their experiences, focusing on amplification, engagement, design and measurement in 2014. Social media continues to get injected into live events—and interactive technology is everywhere. The industry is pushing to both reinvent their events as well...

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