White Papers
Influencer Marketing 2.0: Cutting-Edge Data and Fresh Insights into Next Generation Influencer Campaigns
New digital white paper teaches you what’s driving the influencer movement, the smartest ways to hire, track and measure influencers, how to measure quality versus quantity and the best ways to activate influencers at events.2017 Trend Tracker: The Year of The Intelligent Event
Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.What’s Next in VR, AR and Mixed Reality
Virtual Reality, Augmented Reality and Mixed Reality continue to evolve rapidly. As an event marketer, you can now recreate alternate versions of reality, encourage unprecedented interactivity with virtual worlds, and enhance the real world in ways never done before.The Event Marketer’s Guide to Next Generation User Conferences
User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.