White Papers

July 22, 2014

The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences

How to Create More Impactful Digital + Live Engagements As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly...

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July 15, 2014

How To Leverage Instagram, Snapchat And Vine In Events

New White Paper Introduces the New Power Trio of Social Media and Details How They Work, Who Uses Them and How to Make Them a Part of Your Event’s Social Strategy. Plus, Tips on How to Hashtag Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes...

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June 26, 2014

Think Sponsorships are Just for Big Brands? Think again.

New White Paper Details Several Reasons Challenger Brands are in a Unique Position to Exploit Sponsorship  Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes feel like an impossible challenge. But what most challenger brands don’t know is that when it comes to strategic sponsorship activation,...

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June 12, 2014

The Marketer’s Guide to Optimizing Your Event Investment

New White Paper Details a Four-Step Plan for Boosting Performance Without Breaking the Bank Whether you have a bigger budget than last year or you are tightening the belt on your event programs in the months ahead, all event marketers have to optimize the effectiveness of their portfolios in order to prove the value of...

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