White Papers Archives - Event Marketer

White Papers

September 14, 2016

The Event Marketer’s Guide to Next Generation User Conferences

User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.

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