White Papers

July 22, 2014

The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences

How to Create More Impactful Digital + Live Engagements As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly...

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July 15, 2014

How To Leverage Instagram, Snapchat And Vine In Events

New White Paper Introduces the New Power Trio of Social Media and Details How They Work, Who Uses Them and How to Make Them a Part of Your Event’s Social Strategy. Plus, Tips on How to Hashtag Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes...

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June 26, 2014

Think Sponsorships are Just for Big Brands? Think again.

New White Paper Details Several Reasons Challenger Brands are in a Unique Position to Exploit Sponsorship  Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes feel like an impossible challenge. But what most challenger brands don’t know is that when it comes to strategic sponsorship activation,...

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June 12, 2014

The Marketer’s Guide to Optimizing Your Event Investment

New White Paper Details a Four-Step Plan for Boosting Performance Without Breaking the Bank Whether you have a bigger budget than last year or you are tightening the belt on your event programs in the months ahead, all event marketers have to optimize the effectiveness of their portfolios in order to prove the value of...

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June 2, 2014

Top Places for Events Spotlight: Salt Lake

Forget everything you think you know about Salt Lake City. What was once a city known only for its quirky drinking laws and religious affiliations has grown up into a thriving mecca for Zagat-rated farm to table restaurants, top-notch breweries, creative culture and a buzzing and diverse nightlife scene that goes into the wee hours...

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February 6, 2014

2014 Trend Tracker

The third annual list of the top 50 trends impacting trade shows and events this year Event marketers are upgrading their experiences, focusing on amplification, engagement, design and measurement in 2014. Social media continues to get injected into live events—and interactive technology is everywhere. The industry is pushing to both reinvent their events as well...

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February 5, 2014

How to Harness the Power of ‘Second Screen’

New White Paper Details Tips and Strategies for Transforming Personal Devices into Powerful Devices for Live Engagement Living in the digital age means that pretty much everything we watch and read—TV shows, newspapers, books, magazines—is available everywhere, all the time. Content appears seamlessly on our TVs, smartphones, tablets and laptops as we multitask. Our smartphones...

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February 3, 2014

Kickstarting the Conversation Continuum

How to leverage social and digital media to transform one-time, one-way brand experiences into a year-round relationship-building platform Are you settling for a short-term engagement with your event audience, or are you building a strategic, long-term relationship with endless opportunities for interaction? When digital platforms are fully integrated with live events, they have the power...

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January 14, 2014

Picking the Ultimate Pop-up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location. Indeed, finding the right location can be the most important challenge agencies face when creating pop-up retail programs. A footprint...

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