White Papers
Outdoor Events: Extreme Weather Impact Guide
Floods. Wildfires. Hurricanes. Storm Surges. We’re Covering it All. Extreme weather is pushing event ops teams to change how they plan, what they build, where they activate—and how they keep attendees safe. Download the just-released 2025 Extreme Weather Event Guide and dig into: Schedules. Revised event routing and contingency plans. Safety. Designing your extreme weather...The Modern Marketer’s Guide to Mobile Experiences
A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of...
2025 Trend Guide: Outdoor Experiences
The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients...