White Papers Archives - Event Marketer

White Papers

February 1, 2017

2017 Trend Tracker: The Year of The Intelligent Event

Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

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January 24, 2017

What’s Next in VR, AR and Mixed Reality

Virtual Reality, Augmented Reality and Mixed Reality continue to evolve rapidly. As an event marketer, you can now recreate alternate versions of reality, encourage unprecedented interactivity with virtual worlds, and enhance the real world in ways never done before.

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September 14, 2016

The Event Marketer’s Guide to Next Generation User Conferences

User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.

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