White Papers

November 1, 2015

An Authoritative Guide to Unlocking the Elusive College Market

The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their...

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October 20, 2015

Why All B-to-B Events are Influencer Events

What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.

Smart b-to-b events today...

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September 30, 2015

The Event Marketer’s Guide to Launch Events

  New white paper explains how to connect with the “big four” attendee types—what works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top...

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August 13, 2015

2015 Back-to-School College Marketing White Paper

Not only are college students more mobile than ever, but they’re also more savvy to brand marketing than ever. Which means that brands looking to connect with them need to engage them on-campus, online and on their mobile devices and second screens. Download this complimentary Back-to-School College Event Marketing White Paper today and get up...

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July 6, 2015

Why Employee Engagement is so Important Right Now

It might be the most mission-critical practice that no one is practicing.

We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...

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