White Papers
2017 Trend Tracker: The Year of The Intelligent Event
Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.What’s Next in VR, AR and Mixed Reality
Virtual Reality, Augmented Reality and Mixed Reality continue to evolve rapidly. As an event marketer, you can now recreate alternate versions of reality, encourage unprecedented interactivity with virtual worlds, and enhance the real world in ways never done before.The Event Marketer’s Guide to Next Generation User Conferences
User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.Data-Driven Experiential Marketing: Increasing Your Event’s ROI
The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.