White Papers
2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events
The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...14 Ways To Get Food And Beverage Brands Into The College Market
College students keep strange hours and their busy lifestyle impacts their choice of food and beverage purchases. They want to consume food and beverage products that don’t slow them down and add value to their lives—from brands that cater to their on-the-go lifestyle. For the first time, a white paper dives into this segment. Download...25 Tips for Activating the 2014 Holiday Season
Event Marketer’s First-Ever Guide to Keeping Holiday Campaigns Engaging, Relevant and Extra Experiential Produced with Encore Nationwide. Insights Presented by Agency All-Stars from: Fluent, Grow Marketing, Match Action, Source Marketing and Switch The most powerful spending quarter of the year is upon us—are you ready? There’s no other time of year when consumers are more engaged with...The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences
How to Create More Impactful Digital + Live Engagements As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly...