White Papers

July 6, 2015

Why Employee Engagement is so Important Right Now

It might be the most mission-critical practice that no one is practicing.

We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...

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June 22, 2015

The Untold Benefits of Greening Your Event

Even though event organizers are increasingly looking at ways to reduce their environmental impact, the motivations for doing so often don’t extend beyond the environmental benefits. This speed briefing takes a look at some of the overlooked positives of paperless events, and why making sustainability a focus in your planning process will also have a...

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May 17, 2015

The Event Marketer’s Guide to Virtual Reality

There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll...

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April 8, 2015

Igniting Conversations And Boosting Networking

Studies continuously confirm that the two main motivators of event attendance are education and networking. Attendees are continuously trying to improve themselves by getting an edge in their chosen field, and rubbing shoulders with people who can help them. Providing an environment that nurtures quality encounters and encourages people to achieve their goals is key...

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January 15, 2015

2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events

The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...

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