BMW Archives - Event Marketer
BMW car at Coachella was a photo op for many
WHY THE JUDGES LOVE IT: BMW i’s brand aligns well with Coachella’s forward-thinking attendees, so the automaker documented the journey it takes to the festival while highlighting its vehicles. The brand sent a festival headliner and 17 influencers, all driving custom-wrapped i8 or i3 models, on a content creation excursion that celebrated music’s power to...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...
BMW Sends Influencers on the ‘Road to Coachella’
BMW isn’t the first brand consumers think of when they think of a Coachella partner. So as the first-ever automotive brand to partner with the music festival, the brand sought to create an organic connection by highlighting the i Series’ sustainability message and its technology chops. The brand first created an original content piece celebrating...
BMW Celebrates 100 Years With Broadway-Style Event
How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...