BMW Archives - Page 2 of 2 - Event Marketer
BMW Reveals MINI Clubman in Historic Berlin Locations
BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they were treated to more than a simple product presentation. The three-week, 21-event affair took place at...
BMW Ties Test Drives to Susan G. Komen Nonprofit
BMW has enjoyed a longstanding partnership with Susan G. Komen for the Cure (the nonprofit formerly known as the Susan G. Komen Breast Cancer Foundation)—2006 was the sponsorship’s 10th anniversary, and the effort had raised $9 million through its first nine years. The hook has always been simple: For every test mile driven, BMW contributes...
BMW Pop-Up Features Digital Tools and Simple Design
Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses...