Sandra O’Loughlin, Author at Event Marketer - Page 43 of 108

Author archive for Sandra O’Loughlin

January 2, 2015

How Street Art Is Inspiring Events And Fostering Consumer Connections

The street art trend gained fame last year thanks to Banksy, the graffiti artist and provocateur whose spray-painted images and installations had Manhattanites taking selfies and tweeting about them for an entire month as they popped up mysteriously throughout New York City’s boroughs. Love it or hate it, the trend is one that marketers are...

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December 26, 2014

ION Food Truck ‘Wraps’ Up The Holidays

ION Television executed a one-day Get Wrapped Up in the Holidays campaign at three locations in Manhattan on Dec. 2 to raise awareness among New Yorkers for this year’s slate of holiday movies. In keeping with the theme, the brand created a custom “Wrap” truck to spread holiday cheer by serving up gourmet wraps for breakfast,...

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December 22, 2014

Canon Lets It Snow in Los Angeles For Camera Demos

Canon transformed a corner of sunny Los Angeles into a wintry scene with hundreds of pounds of real snow and artificial flurries produced on-site for the Let It Snow Globe spectacle. The Dec. 13 event featured a three-story snow globe, a life-sized gingerbread house, ice sculptures, elves, Santa, a reindeer and more, all in an effort...

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December 16, 2014

Nabisco’s Photo Booth Comes With A Big Surprise

Nabisco last month announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour with an interesting twist on the interactive photo booth. The four Aussie lads who were performing on Nov. 15 at The Forum in Los Angeles watched from a secret Nabisco camera backstage as their fans posed inside the booth, then...

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December 10, 2014

Bud Light’s Social Media Lounge Connects Fans

To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each...

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