Sandra O’Loughlin, Author at Event Marketer - Page 43 of 113

Author archive for Sandra O’Loughlin

April 22, 2015

Inside Bud Light’s Partnership With Tinder: Q&A

In an effort to reach even more millennials with its #UpForWhatever campaign, Bud Light earlier this month launched a partnership with Tinder, the social dating app. As part of the alliance, the beer brand custom created the app’s first native video profile card, which gives users of legal drinking age the chance to win a...

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April 15, 2015

Kipling Launches #KiplingMakeHappy in New York City

Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a...

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April 13, 2015

Delta Slows Down Attendees at TED 2015

While many event activations are designed to energize and excite, Delta’s interactive installation at the TED 2015 Conference, which took place March 16 to 20 in Vancouver, Canada, had the opposite intent—to slow people down as a way to enhance their productivity. The installation, inspired by TED speaker Pico Iyer and his book “The Art...

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April 10, 2015

QR Codes: Air Wick’s Mall of America Pop-Up

Air Wick offered visitors to its Home is in the Air pop-up at Mall of America a personalized experience by using QR codes that tracked their preferences and fostered ongoing conversations about its newest product—the Air Wick Life Scents collection. Life Scents is based on technology that allows the fragrance to constantly change, so that...

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April 6, 2015

Withings Dances In The Streets of Austin At SXSWi

With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere...

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