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B-to-B EventsHow the Future Show Keeps Under Armour Sharp
Few know about it. But those that do say it’s an experience unlike anything in the industry. Welcome to Under Armour’s annual Future Show, a two-day competition held each October at the company’s global headquarters in Baltimore in which inventors large and small pitch their ideas as the latest, greatest athletic must-have. It’s been called […]
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B-to-C EventsFive Ways to Be an Experiential Brand with Soul
Peter McGuinness, chief marketing and brand officer at Chobani, kicked off day three of the Experiential Marketing Summit, which took place in Denver from May 4-6, with a keynote address detailing the Greek yogurt company’s corporate philosophy and how Chobani manifests that attitude in physical events and online. “We started with the premise that people […]
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B-to-B EventsSeven Ways Tech Conferences are Modernizing the B-to-B Experience
When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints, attract the most number of attendees, have the deepest budgets and deliver the largest ROI. As technology changes, however, with […]
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B-to-C EventsCiti Gets Social at Taste of the Nation Events
Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its […]
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B-to-B EventsHP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside […]