Sandra O’Loughlin, Author at Event Marketer - Page 30 of 113

Author archive for Sandra O’Loughlin

January 19, 2016

Special Report: How Oracle is Transforming OpenWorld

The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code....

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January 18, 2016

Four Ways to Make Your Keynote Speech Short and Sweet

We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers are modifying keynote speeches as time and space run tight. But keynotes at meetings are evolving outside the tech industry, too. The keynote presentation at the Pepsi Bottlers Association meeting by Simon Lowden, cmo of PepsiCo, and the 2015 ABC...

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January 14, 2016

Why the Conference Keynote is Shrinking

Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo expound for two hours on its latest products and growth strategy? Well, keynotes are still a draw for attendees, but nowadays, a lot of that streaming takes place online, reaching people who can’t attend the conference in person and those...

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January 12, 2016

Bridgestone’s Winter Classic Focuses on Fans

As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at...

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January 8, 2016

Take a Tour of the Jack Daniel’s Motel No. 7

Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...

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