Sandra O’Loughlin, Author at Event Marketer - Page 28 of 108

Author archive for Sandra O’Loughlin

November 6, 2015

Mindful Activations: Why Brands are Serving Up Down Time to Connect with Consumers

Ah… Mindfulness. That peaceful state of being in the present, tapped into life’s quiet realms, free from worry about tomorrow or what to serve for dinner tonight. While mindfulness has traditionally been the purview of Buddhist monks and yoga practitioners, it has more and more entered the American mainstream. Event marketers have taken notice and...

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October 30, 2015

Rachael Ray Every Day Celebrates its Anniversary with a Food Truck

Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York City with a customized food truck that served up the staff’s favorite burgers and handed out giveaways. Later that night, the publication held a VIP party for media, press, bloggers and clients. The magazine rewrapped an existing food truck, Frites...

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October 29, 2015

Pandora Concert Rewards Country Music Fans in NYC

Pandora on Oct. 18 held a country music event, in an unlikely place—New York City. The event, called Women In Country, was free to Pandora listeners in the Big Apple who had either added stations based on the three female artists who performed—Martina McBride, Cassadee Pope and Raelynn—or had expressed preferences (thumbs up, station adds)...

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October 27, 2015

How Live Events Amplifly Content for Traditional Publishers

Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have...

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October 23, 2015

Craft Beer Fans Hike the Rockies to Sample Beer

Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky Mountain Trail as part of a strategy to release its limited edition Oktoberfest Lager. The effort also aligned with its campaign hashtag, #apreseverything, which positions the brand as an after-adventure cold beer reward. The one-day activation, called Backcountry Tap Room,...

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