Author archive for Sandra O’Loughlin
How Toyota Turns Attendees Into Brand Ambassadors
Toyota this past May took to the Arizona desert for a wild weekend of mountain biking, motorcycling, ATVing and off-road trucking with 80 outdoor athletes and adventurers that not only sent their adrenaline through the roof—the fearless fun generated eight million social impressions and 1,200 Instagram posts for its Tacoma truck brand. Dubbed Hotel Tacoma,...
How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts
Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was...
Huggies Turns Babies R Us into a Race Track
Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that...
myCharge Asks Consumers to Charge It Forward
The idea of “paying it forward” takes a twist in a new grassroots campaign by myCharge, the maker of portable power chargers for phones and laptops. The effort, dubbed Charge It Forward, will put 30,000 myCharge portable charging devices into the hands of consumers at 12 events this summer. The effort began at the Belmont...