Sandra O’Loughlin, Author at Event Marketer - Page 28 of 117

Author archive for Sandra O’Loughlin

July 7, 2016

How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts

Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was...

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July 5, 2016

Huggies Turns Babies R Us into a Race Track

Getting the attention of time-pressed, harried shoppers is no easy task, especially busy parents with kids in tow or one on the way. But that was the goal when Huggies took over the front area of the Babies R Us store in New York City’s Union Square one weekend in June for retail events that...

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June 29, 2016

myCharge Asks Consumers to Charge It Forward

The idea of “paying it forward” takes a twist in a new grassroots campaign by myCharge, the maker of portable power chargers for phones and laptops. The effort, dubbed Charge It Forward, will put 30,000 myCharge portable charging devices into the hands of consumers at 12 events this summer. The effort began at the Belmont...

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June 17, 2016

Seven Reasons Golf Fans Love Wells Fargo’s Social Media Hub

The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to...

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