Sandra O’Loughlin, Author at Event Marketer - Page 28 of 113

Author archive for Sandra O’Loughlin

March 7, 2016

Dew Combines Basketball, Tech and Art at All-Star 2016

In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the...

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February 26, 2016

U.S. Cellular Returns to Winterfest with a Music Chalet

U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video activation and a tented music chalet that brought attendees in out of the cold and warmed them up to the wireless carrier brand. U.S. Cellular’s partnership with Winterfest, which is in its eighth year, and other local festivals such as...

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February 23, 2016

Syfy Reaches Millennials On Campus and Via Social Media

To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the...

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February 11, 2016

Kia’s Event Series Connects with African-American Consumers

With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with a New York City event and continued in Los Angeles in the fall, has increased positive perceptions about Kia and strengthened its connection with African-Americans....

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February 10, 2016

Why a Low-Tech Strategy Gave Amex OPEN an Edge at CES

There was more going on at the American Express OPEN booth at CES than met the eye. Sure, attendees could step up to one of the iPad kiosks and take a trivia quiz to get a treat from the American Express OPEN food truck, which was stocked with goodies made by two of its cardmembers,...

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