Author archive for Sandra O’Loughlin
Cisco Head of Events Shares Her Thoughts on Sponsoring Rio
In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up...
Hansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality...
MorningStar Farms Wraps the Way to Veg Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal options. The food truck experience, which launched in May at the Mountain Film Festival in Telluride, CO, and ended in September at The Taste in...
Casa Cisco: How Cisco Networked the Rio Olympics
Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology...