Sandra O’Loughlin, Author at Event Marketer - Page 24 of 113

Author archive for Sandra O’Loughlin

June 17, 2016

Seven Reasons Golf Fans Love Wells Fargo’s Social Media Hub

The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to...

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June 13, 2016

Organic Valley Pop-Up Charges for a Taste of its Product

Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming....

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June 8, 2016

Splendid ‘Spreads Softness’ with New Campaign

Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people...

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June 2, 2016

Wells Fargo’s Social Media Hub Draws Golf Fans

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the...

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