Loree Stark, Author at Event Marketer - Page 3 of 7

Author archive for Loree Stark

January 28, 2010

Connecting with Indie Consumers

There are few marketing challenges more difficult than connecting with “indies ” consumers who consciously avoid mainstream marketing and pledge allegiance to brands that bubble below the surface. But the problem is: If your brand has the bucks to buy their attention it’s probably not high on the indie consumer’s list of companies to patronize....

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January 28, 2010

Giving Your Event a Gallery Vibe

Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel from big-city art galleries. The goal? A sophisticated yet uncomplicated ambience. Starbucks incorporated the look for one component of a pop-up environment last year in New York City. And Rolex USA activates its title sponsorship of the Monterey Historic Automobile...

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January 28, 2010

Boeing’s Customer Experience Center Takes Flight

For decades the model remained the same. Now the rules are being rewritten. The commercial manufacturing category has long relied on a selling strategy that is still relatively intact across the Fortune 500 today: Invite clients to a showroom at headquarters flick on a PowerPoint and do your best to get visitors to sign on...

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January 28, 2010

How to Scout for Emerging Musical Talent in Local Markets

Any brand with enough money can attach itself to the biggest music acts in the world. But finding a lesser-known band—one that hasn’t hit iTunes or the Billboard charts yet—can be more difficult. Hooking on with an up-and-coming band that has a following in a given market can give a brand instant credibility among the...

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