Loree Stark

As a rule event programs that last past five years are dubbed solid successes. But longevity shouldn’t be an excuse for letting initiatives get stale. Even when the objectives and strategies remain the same the best campaigns are freshened up every few years. Here four tips for implementing change into your long-running event programs:

Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always as difficult as it used to be. After the property is identified the brand faces several challenging decisions including how long the sponsorship agreement should last. Before signing on the dotted line consider these three things.

Getting customers excited about your brand can be tricky. But getting approval for an event marketing program from corporate decision makers and budget gatekeepers can be even harder.

The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s first foray into the discipline predates the big-rig era.

Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces

As more companies dive into mobile marketing the onus is on each brand to find a way to differentiate the experience from the competition and keep consumers engaged. The latest trend?