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B-to-C EventsGetting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is often on
awareness—creating impressions and buzz and changing perception of the
brand by casting it in a new and inventive light.But just because a pop-up is more about making a splash doesn’t mean that brands should
totally forget about moving that needle. Smart marketers are finding
ways to drive consumers back to the product even after they leave the
pop-up. -
B-to-C EventsEvent Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground running. But even the most interesting and well thought-out sampling campaign can fall flat if your brand is hit with hefty fines from local municipalities and ushered out of the city limits before the fun even begins.
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B-to-C EventsEnticing Partners to Sign On
The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.
Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing in non-competitive entities can add some extra energy to the tours while offsetting costs with sponsorship fees. -
B-to-C EventsThink Small: Mobile Vehicles That Take Up Little Space Make a Big Impact
Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old dent in your budget. There are always going to be times where a 53-footer makes the most sense but for some programs—such as a sampling tour—a smaller more maneuverable vehicle might be a better fit all around.
EM takes a look at four event programs that made the most out of smaller vehicles.
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B-to-B EventsGetting Speakers Ready for Breakthrough Breakout Sessions
With all of the focus that goes into prepping keynote speakers before a conference it can be easy for an event organizer to ignore breakout sessions which—let’s face it—is where attendees really get the goods. But failing to give your breakout sessions the proper care and feeding can ruin the entire event. Sure attendees will get pumped up to hear a well-known high-energy keynoter but it’ll be all for naught if the breakout leaders don’t come through.