Author archive for Loree Stark
Creating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs
Being Indoors and Out at CES ’08
Even with all that real estate Intel managed to make everything tie together thematically. Each and every element was cherry-picked and engineered to bring the brand to life and show just “how Intel makes a difference in their daily lives ” says Victor Torregroza events program manager for Intel.
Marketers Make Their Tours Greener
Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.
Activating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything...