Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Turning Brand Heritage into Retro-Cool Events

Your brand may be hiding its modern day marketing magic in its roots Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping (sometimes even praying) for the best strategies: What do they like? What will they like? And how can we give...

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January 28, 2010

Stirring Up Buzz in the Blogosphere

Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s Mom’s Night Out event hostesses to find out what got her writing rave reviews and sparking positive word-of-mouth on her popular citymama.com blog. This month we dig deeper to find out how brands can best navigate the volatile world of...

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January 28, 2010

Marketers Set Up at Military Commissaries

Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever plus everything you need to know to go in-network with America’s 11.7 million active and retired service men and women.Modern-day grocery stores can be challenging platforms for innovative marketing tactics. After years of consolidation most “local” grocery outlets have become...

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January 28, 2010

Are Booth Babes an Antiquated Tactic?

Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency and Joey Meyer president of Chicago-based Across the Nation Promo Model and Staffing to give us a report from the trenches:

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