Product Launches: Lumene Stages Orange Carpet Premieres - Event Marketer

Product Launches: Lumene Stages Orange Carpet Premieres

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Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia.
 
The events called Orange Carpet Premieres play to the appearance of Radiant C Beauty Drops—an anti-aging skin treatment enclosed in bright orange capsules.
 
The events feature orange velvet ropes and orange carpets and are designed to emulate a typical Hollywood premiere. Brand ambassadors distribute samples and answer questions about the product while models dressed in orange evening gowns pose for photographers.
 
“Through these events we hope to associate Lumene with the glamour and thrill of the premieres ” Joe Pastorkovich vp-Lumene North America told Buzz. In each market the events are at five CVS/pharmacy locations and in six high-traffic areas. The events kicked off May 11 in Philadelphia.

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