Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk - Event Marketer

Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk

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Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No. 2 in the world to promote the blended Scotch whiskey brand for three years. Financial terms of the agreement were not disclosed.
The iconic ‘striding man’ logo as well as Johnnie Walker Apparel Collection branding will appear on the back yoke of the neck of Furyk’s golf shirt when he appears on the PGA Tour as well as at U.S. Golf Association events. Johnnie Walker also is sponsoring Furyk’s lifelong coach his father Mike Furyk.
Through Sept. 15 fans can also enter to win a round of golf with Furyk at johnniewalker.com/playwithjim. Furyk the contest winner and two guests will play the round at the TPC Sawgrass golf course in Jacksonville FL. Round-trip airfare and hotel accommodations are included. In-store POP PR and email blasts to members of the Striding Man Society—a loyalty program managed by Diageo—will support the sweeps.
“Jim Furyk’s on- and off-course demeanor is a perfect fit for the brand and he truly represents the core fundamentals of our collection’s ‘Keep Walking’ message ” Bill Topf Johnnie Walker brand director for Diageo North America told Buzz. “His return to the second in the world is a testament to the excellence and quality of his play this season.”


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