Luxe Events : Lincoln Entices Consumers With Culinary Experience - Event Marketer

Luxe Events : Lincoln Entices Consumers With Culinary Experience

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Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating gourmet meals—with a 10-market tour.
The Savor the Dream tour is hitting fairs festivals and public spaces with a 100-foot-by-100-foot footprint. In addition to taking test drives guests can check out a culinary pavilion where celebrity and local chefs prepare gourmet meals and offer cooking tips. “We wanted to provide them with something they can’t necessarily go out and see on their own ” Thomais Zaremba Lincoln’s truck and SUV communications manager told Buzz.
Lincoln is showing off the MKX crossover vehicle MKZ sedan Navigator SUV and Mark LT pickup truck all before they arrive in dealer showrooms. The tour which kicked off Labor Day weekend in Naperville IL is scheduled to hit Atlanta ’s Atlantic Station tomorrow through Sunday. Celebrity chef Rocco DiSpirito will lead a cooking demo on Saturday. Agency: Wunderman New York City.


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