More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than 5,000 feet. We heard there were more than a few sore muscles on the return trip, but everyone made it back alive and appreciative for the chance to get to know one another in a literally off-the-beaten-path way.
EventTech’s official content program kicked off at 1:30 with three workshops. At Drone University, attendees hopped on a bus and headed out of the FAA’s no-fly zone to Springs Preserve Amphitheater where Expert Drones ceo Brett Velicovich led an in-depth crash course on how drones work, how to integrate them into events and, most importantly, how not to lose a finger doing it.
Back at the Bellagio, author Jason Miles led a visual-fueled workshop on brand building through Instagram, and viral video architect Rob Bliss offered his tips, insights and strategies on how to produce, capture and deploy video content with shares and views in mind.
The show got underway on EventTech’s official campus with the opening reception where attendees were able to grab a drink, nosh on some pizza get their first crack at testing out the cutting-edge event technologies on display. Family Industries was also back by popular demand with its live custom t-shirt silk-screening experience.