With its new Hunt Across America Tour, which hits 27 GameStop and Cabela’s locations across the country this September and October, Activision is driving pre-orders and excitement for its new hunting-themed video game titles, Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures for Wii, Xbox 360 and PlayStation 3. Consumers that visit the tour will be among the first to play the new games.
The tour travels in a branded truck and trailer and is decked out inside with vines, stuffed snakes, wildlife noises and even rustling leaves, all designed to create the feeling of being on a real, dangerous big game hunt. Brand Ambassadors introduce visitors to the new games and the custom-made Top Shot Elite game controller that resembles a shotgun and is included with the purchase of Dangerous Hunts. After playing the games, guests are invited to pre-order a copy if the tour is at a GameStop location, or get on the list for a copy at Cabela’s, which does not do pre-orders, but takes reservations. The tour began on Sept. 3 near Austin, TX, and will conclude after hitting both coasts in San Francisco on Oct. 24. Cabela’s Dangerous Hunts 2011 is scheduled for release October 26 and Cabela’s North American Adventures was released Sept 14.
“Consumers really need to understand what this gaming experience is really about, with the unique controller peripheral, so we needed a hands-on, real-life experience,” Jordan Mauer, senior director-global brand marketing for Cabela’s brand products at Activision, told Buzz. “With the trailer, we wanted to make people feel like they’re really on a hunting adventure, so it becomes a really powerful experience.” Agency: Sandbox Strategies, New York City.