NCompass International Archives - Event Marketer
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...
Activision’s Epic Call of Duty Event Elevates Esports
Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...
Adult Swim’s Movie Drive-in Tour Evokes Nostalgia
Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...
Activision Uses RFID To Declare War on Static Gaming
Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...