Agency: NCompass International

For the first time at E3, Activision|Blizzard presented as a unified brand to reinforce itself as a true entertainment leader. The objective was to develop one brand experience and marquee billing of four game titles by transforming a space into an unprecedented, 4D event that attracted attendees and immersed them into the world of each […]

Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost […]

Call of Duty, the largest gaming franchise in the world, nailed it through this proprietary Championship event, creating an ownable, global platform that had all the fixings of a major sports property—from live coverage to post-game analysis—that also leveraged two key partnerships. eSports (competitive video gaming) is something to watch out for, because it may […]

Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths […]

The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed every corner of its live tournament into a best-in-class broadcast platform that could be seen around the world on practically any type […]