Mirror Show Management Archives - Event Marketer
Cisco Invites Conference Attendees to Bust a Move with Gesture Technology
Among the coolest new touches at the 2019 Cisco Live, the brand’s long-running proprietary event, was a motion-capture experience called Move it to Make IT. Deployed inside the World of Solutions expo, where a sea of product demos and displays highlight the company’s products and solutions, the setup gave guests the chance to transform their...
Gatorade is a G-force at the NSCA trade show
WHY THE JUDGES LOVE IT: Gatorade means business when it comes to its portfolio of science-backed products. So at the NSCA trade show, the brand focused its efforts on education via the Gatorade Recovery Showcase. The experience featured touch screens that, when activated by an attendee’s RFID-enabled wristband, became transparent and revealed a physical Gatorade...
Gatorade gets attendees hydrated
WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game...
Cisco’s booth leads to high increase in sales
WHY THE JUDGES LOVE IT: Cisco’s booth made a dramatic statement on the outside and inside with 23 fabric louvers that undulated overhead and created a sculptural effect. Inside, the two-story structure formed an atrium with demos in the center and on the second floor, conference rooms. Visitors could look down from a wrap-around balcony...