Mirror Show Management Archives - Event Marketer

Mirror Show Management Archives - Event Marketer

February 9, 2017

Gatorade Takes Trainers on a Self-Guided RFID Journey

Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...

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February 3, 2017

Gatorade Repositions Itself as a ‘Sports Fuel’ Brand

This dynamic activation established Gatorade as an innovative brand to athletic trainers and demonstrated its shift from a singular product focus to the 24/7 athlete and sports fuel. Technology brought that message to life in a journey that informed attendees in a hands-on and self-directed way. At registration attendees received an RFID-equipped tag to check...

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March 8, 2016

Capital One Promotes Community Theme at SXSW

Capital One’s Future of Banking installation was as warm and friendly as a neighborhood coffee bar. While fresh-brewed coffee and a community table attracted the digital natives, film and music buffs and cultural leaders who attend SXSW, glass shelving, wood-grain louvers and Mondrian-like grid structures that housed monitors and graphics completed its picture of a...

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December 1, 2015

Cisco’s Live Grid Relates to Internet Of Everything Story

At its flagship conference, Cisco wanted to bring its new Internet of Everything messaging to life at Cisco Live!. It did so with a wide collection of monitors and interactive surfaces. But the shining star of the experience was a 4,000-square-foot angled canopy grid display towering over attendees’ heads. The interactive grid featured changing images...

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