Grand Central Marketing Archives - Event Marketer

Grand Central Marketing Archives - Event Marketer

April 28, 2016

Meow Mix Launches a ‘Think Like a Cat’ Game Show

To create awareness for its Think Like a Cat campaign, Meow Mix produced a cat-themed TV show called the “Think Like a Cat” game show. It aired on Nov. 15 on the Game Show Network. Leading up to the show, the brand stirred up buzz with two promotions: an eight-city audition tour and an orange-carpet...

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December 22, 2015

OfficeMax Elf Mob Invades Union Square

To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...

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November 24, 2015

NASCAR Parks Stock Cars Across NYC to Generate Buzz

NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved...

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November 20, 2015

Meow Mix Cat Cafe Has Consumers Fe-line Fine

What was Meow Mix doing signing a two-week lease for a 2,500 square-foot storefront in a high-traffic area in Manhattan? Launching a pop-up shop—in this case, a temporary restaurant for cats and their owners—to introduce the brand’s first wet cat food. The Meow Mix Café featured a large dining room (for pets and people), a...

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November 11, 2015

Napster’s Grunge Approach Earns Exhibit Accolades

Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead of trying to outshine high-powered, big-budget brands like Hewlett-Packard and Microsoft, Napster hyped its anti-establishment image with an exhibit...

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