Grand Central Marketing Archives - Page 2 of 2

Grand Central Marketing Archives - Page 2 of 2 - Event Marketer

October 29, 2015

Meow Mix Pop-Up Features Cats in a Reality Show

Just when you thought every idea for a reality TV show and every concept for a pop-up shop had been used up, along comes an event marketing initiative that reminds us that—thankfully—there’s life left in both genres. The Meow Mix House was the world’s first reality show starring cats, and it was staged in a...

October 26, 2015

Olympus Enlists 1,000 Shutterbugs for a Social Blitz

In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted...