GMR Marketing Archives - Event Marketer
Comcast’s Voice-Activated Vending Machine Touts ‘The Secret Life of Pets 2’
Comcast teamed up with Illumination Entertainment to promote the release of “The Secret Life of Pets 2,” and the campaign’s coolest technology borrowed its inspiration from the voice-activated TV remote Comcast customers use in their homes. (Just press a button, say something like “Watch Law & Order,” and the TV switches to whatever network is...
Comcast Targets Dog Owners with a Bark-Activated Vending Machine
You might think Comcast would prefer its consumers to stay on their couches watching TV. But its campaign around the “The Secret Life of Pets 2” revolved around getting people into movie theaters. An in-home component was built around Comcast’s voice-activated remote controls, which let viewers speak the name of a program or channel to...
Visa’s RFID tech event scores with the audience
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...
Lowe’s Teaches Millennials Home Improvement Skills
It’s the classic homeowner dilemma: having all the ambition in the world to dive into home improvement projects, and none of the skills necessary to complete them. Millennial-aged homeowners, especially, have the drive to tackle difficult DIY tasks, but according to a recent survey, 28 percent consider themselves novices in the space. To help alleviate...