Agency: GMR Marketing

The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience. A motorcycle game showcased X1’s superior internet […]

As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered […]

As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy that targeted consumers at home, at the racetrack and on the go, the brand kicked things into high gear at 13 different NASCAR races with its […]

Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC […]

In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a […]