GMR Marketing Archives - Page 7 of 7

GMR Marketing Archives - Page 7 of 7 - Event Marketer

October 21, 2015

Chobani Vehicle Tour Combines Community and Retail

Recognizing that a large percentage of U.S. households had yet to taste their first cup of Greek yogurt, Chobani realized that creating memorable and lasting trial experiences was more important than ever. The brand’s solution was to upgrade an existing mobile tour to bring its products to the people in a more meaningful way. Hitting...

October 20, 2015

Weber Fires Up an Interactive Grill Academy Experience

The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...