Globacore Archives - Event Marketer

Globacore Archives - Event Marketer

October 26, 2015

Honda Engages Indy Races Visitors in Speed Trivia

Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its...

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October 23, 2015

Philips’ Touch Table Lets CES Goers See Rather Than Read

An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...

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October 22, 2015

WestJet Christmas Miracle Hits Social Media High

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals. Kudos, too, for the impressive on-site set, hidden cameras and proprietary technology it took to pull it off. After filming the stunt...

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