X Games Archives - Event Marketer

X Games Archives - Event Marketer

Posts tagged with ‘X Games’

January 31, 2022

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included...

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February 3, 2020

Jeep Treats X Games Attendees to a Mountainside 4D Film Experience

As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...

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