Posts tagged with ‘Winter Olympics’
Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold
How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob Ultra that featured custom content, nostalgic venues...
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
The Brief: Tailgate Trolling and Beast City
We’re launching our 2026 coverage with hot takes on hot topics in experiential marketing covering tailgate trolling, Blizzard Brew and Starbucks in Beast City.
Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak...