Posts tagged with ‘virtual trade show booth’

April 3, 2023

Green Lights: How Sustainability Took Center Stage at CES 2023

Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.

read more

March 6, 2023

Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual...

read more

January 26, 2021

P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond

As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but...

read more

December 14, 2020

How Four Brands Transformed Trade Show Environments into Virtual Experiences

Strategies from virtual reality demos to 360-degree immersions When COVID-19 first started wreaking havoc on the event industry, trade shows were among the biggest casualties. Exhibitors across the globe found themselves stranded with all kinds of content and engagements, and nowhere to utilize them, and no solution to collect leads. But many teams quickly pivoted,...

read more

November 2, 2020

How Nutanix Activated a Virtual Environment in the Absence of Industry Shows

In the absence of industry shows and events, companies like cloud computing software brand Nutanix have turned to virtual environments to engage existing and prospective customers. For Nutanix, the impacts of COVID-19 created a “hole” in its fiscal calendar that needed to be filled as its industry shows and its own events were pushed out...

read more

Receive the latest news and special announcements from Event Marketer


© 2024 Access Intelligence, LLC – All Rights Reserved. |