Posts tagged with ‘trade show’
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics...
Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget
As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its commitment to the environment at Expo West 2025 without breaking the bank or sacrificing storytelling or sensory appeal. The brand’s new 20×30 booth was tailored to highlight innovation and community values while making sustainability a key part of...
Six Ideas from a Pet-centric Event to Spice up Your Conference Expos
The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts,...
Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025
Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC)...