Posts tagged with ‘trade show’
IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a...
In the Works: Convention Centers Are Expanding to Meet the Next Era of Events
From Louisville to Los Angeles, a wave of convention center expansions is reshaping the North American trade show and convention landscape, adding continuous space, modern amenities, outdoor terraces, and pedestrian-friendly districts to accommodate more flexible, more experiential events. Los Angeles: A $2.6 Billion Expansion to Compete at the Top Tier Construction officially began Oct....
Built Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025
At SEMA 2005, Carlyle Tools showed up with a single mission: to help attendees “turn their toolbox into a beast.” Part of NAPA since 2012, the brand recently underwent a transformation to appeal to a younger audience. “We felt like there was an opportunity to reinvigorate and reinvent how Carlyle tools are being presented,” says...
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics...