Posts tagged with ‘sustainability’

May 22, 2025

5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly...

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March 24, 2025

Turnkey Sustainability

As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs...

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January 15, 2025

CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology...

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July 18, 2024

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the...

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