Sephoria House of Beauty Archives - Event Marketer

Posts tagged with ‘Sephoria House of Beauty’

November 26, 2018

A Convention Meets an Instagram Museum at the Sephoria House of Beauty

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential...

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