Posts tagged with ‘SDCC 2025’

July 25, 2025

SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge

From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is...

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